The Maison

Maison Amahle is the world’s first and only Afro-Swiss luxury watch brand—a love story between African artisanship and Swiss precision. Maison translates to 'home' in French, and Amahle means 'the beautiful one' in isiNdebele. This name reflects the house's unique ability to dance on a delicate balance wheel of raw, regal beauty and horological finesse.

As an independent house headquartered in Geneva, Switzerland, Maison Amahle represents more than just a watch brand. We are the embodiment of a warm celebration. Where culture meets craftsmanship—a story that has never been told before. Our creativity is deeply influenced by the richness of nature and raw materials from the motherland. We thrive in the unconventional, symphonically crafting exquisite timepieces imbued with vibrance and colour.

We celebrate the people who colour outside the lines—the maestros of style, the architects of change shaping the future. Those who defy orthodox boundaries and redefine what’s possible. Maison Amahle dedicates 5% of its profits to scholarships that support aspiring female artisans and engineers in Southern Africa and Europe.

Our vision is to establish Maison Amahle as Africa’s leading luxury watch brand, serving as a beacon of inspiration and hope. A story passed down through generations.